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DPDP Act guide

Legitimate uses: processing without consent under section 7

Consent is not the only ground for processing personal data under the DPDP Act. Section 7 sets out certain legitimate uses where you may process without it. The list is closed, so if your purpose is not on it, you need consent.

The law as of October 2026.

In shortAs of October 2026

  1. Section 7 is a closed list of grounds for processing without consent.
  2. There is no general "legitimate interests" ground in the DPDP Act.
  3. Marketing and profiling usually need consent.
  4. Security, erasure and breach duties still apply when you rely on a legitimate use.

A closed list of grounds

Unlike some other privacy laws, the DPDP Act has no open ended "legitimate interests" ground that you balance against the person's rights. Section 7 names specific situations. Anything outside them needs consent.

That makes the analysis simpler, but it also means you cannot stretch a legitimate use to cover marketing, profiling or product analytics because they seem reasonable.

The main legitimate uses

Section 7 has the exact wording. The uses include:

  • Data a person voluntarily provides for a specified purpose, where they have not said they object to its use
  • Providing a subsidy, benefit, service, certificate, licence or permit from the State, where the conditions in the Act and Rules are met
  • The State or its instrumentalities performing a function under law, or acting in the interest of the sovereignty and integrity of India or the security of the State
  • Complying with a legal obligation to disclose information to the State, or with a judgment or order
  • Responding to a medical emergency involving a threat to life or immediate threat to health
  • Providing medical treatment or health services during an epidemic or other threat to public health
  • Ensuring safety or providing assistance during a disaster or breakdown of public order
  • Employment purposes, or protecting the employer from loss or liability, such as preventing corporate espionage

Examples in Indian businesses

A customer messages a D2C brand on WhatsApp with her address and asks for a saree to be delivered. Using that address to ship the order fits data voluntarily provided for a specified purpose. Adding her number to a festive sale broadcast does not.

A hospital treating an unconscious accident patient can process his details without consent under the medical emergency use. Later marketing of a health check package to him would need consent.

An IT services company processes employee bank details for salary and attendance records for payroll under the employment use. Monitoring personal social media accounts would need far more careful thought.

Other duties still apply

A legitimate use removes the need for consent. Your other duties remain: security safeguards, accuracy, erasure when the purpose is served, breach intimation and handling the rights that apply. Record which ground you rely on for each purpose, so you can answer a Data Principal or the Board clearly.

Recording the ground in TrustOS

In TrustOS, each purpose in the inventory carries its processing ground, either consent or a named legitimate use, with the reasoning and who approved it. When someone proposes a new use of existing data, the purpose review shows whether the existing ground covers it. The choice of ground is a legal judgement made by your team, and TrustOS records it. It does not replace legal advice.

Official sources

This guide explains the law in plain words as of October 2026. It is not legal advice. Dates that depend on notifications can change, so check the official text before you rely on them.

A data map, growing

From systems, to the data in them, to why you hold it

The map is built in three passes: the systems that hold personal data, the categories of data in each, and the purposes each category serves, with an owner for every purpose, shown for an NBFC.

SYSTEMSDATA CATEGORIESPURPOSESLoan appCRMWhatsAppCall centreData warehouseContact detailsKYC documentsBank accountRepayment historyCall recordingsLocationLoan servicingOwner: lending opsBureau reportingOwner: credit riskFraud checksOwner: fraud teamMarketing offersOwner: marketing5 systems · 6 data categories · 4 purposes · every purpose has an owner

Questions

Common questions

Can we rely on a legitimate use for fraud checks?

It depends on the facts. If a law requires the checks, the legal obligation or function under law grounds may apply. If not, you may need consent. This is a question for counsel.

Do we need to give a notice for legitimate uses?

The notice duty in the Act is tied to requests for consent. Being open about legitimate uses in your privacy information is still good practice, and it helps when people ask.

Does the employment ground cover job applicants?

The Act refers to employment purposes. How far that reaches for applicants, contractors or former staff is something to confirm with your legal adviser.

See it with your data

Show us where your personal data lives. We will show you TrustOS running on it.

A 30 minute walkthrough on Google Meet with someone who knows the Act and the product. You leave with a view of your first phase, the owners and the effort.

Or get a rollout proposal in two minutes
  1. Step 1A 30 minute demo on Google MeetWith someone who knows the Act and the product.
  2. Step 2Your systems and purposesWe walk one product's personal data through TrustOS.
  3. Step 3A first phase you can planModules, owners and effort, written down for you to keep.